乐山师范学院学报

作为中华文明的发源地之一，淮河流域拥有着丰富的文化艺术资源。而文化产业与旅游产业的发展为淮河地区的经济文化发展提供了良好的环境。在文旅产业的视阈下，通过对淮河流域民间美术非物质文化遗产的探究，探讨其起源与艺术形态，以促进淮河流域非物质文化遗产的传播。

As one of the birthplaces of Chinese civilization,the Huai River Basin is rich in cultural and artistic resources. The development of cultural tourism industry provides a good environment for the economic and cultural development in the Huai River area. From the perspective of cultural tourism industry,this paper focuses on the intangible cultural heritage of folk art in the Huai River Basin,and further explores its origin and artistic form,and integrates it into the cultural tourism industry in order to promote the dissemination of the intangible cultural heritage in the Huai River Basin.