245 | 1 | 70 |
下载次数 | 被引频次 | 阅读次数 |
啤酒旅游作为一种新兴的特殊兴趣旅游,在国外发展十分迅速,且日益受到国外学者们的关注。在梳理国外啤酒旅游研究文献的基础上,分析了国外啤酒旅游研究的总体概况,总结了国外啤酒旅游研究的主要特点,并对未来啤酒旅游的研究进行了展望。主要结论为:国外啤酒旅游的研究内容较为广泛,且研究方法多样,但研究的深度及相关理论支撑仍显不足。今后的研究应该关注啤酒业与旅游业的结合、啤酒厂的地方文化符号挖掘、啤酒旅游者的需求、啤酒旅游的影响以及对啤酒旅游的跨学科研究等方面。
Abstract:As a new type of special interest tourism, beer tourism has developed rapidly abroad, and it has increasingly attracted the attention of foreign scholars. This paper sorts out the literature of the beer tourism research published in international journals from 1997 to 2017, on this basis, analyzes the general situation of foreign beer tourism research, summarizes the main characteristics, and puts forward further research directions to provide enlightenment for the study of beer tourism at home and abroad. The main conclusion is that the research contents of beer tourism abroad are more extensive and the research methods are diverse, however, the depth of research and related theoretical support are still insufficient. Therefore, Future research should focus on the following aspects. First, the close connection between brewing and tourism industry is the basis for the effective and sustainable development of beer tourism. Second, the cultural symbols with beer related should be effectively excavated, which is the most important tourist attraction. Third, it should be paid attention to the demand of beer tourists and the impact of beer tourism on tourist destination. Last but not least, it is important to carry out interdisciplinary research and enrich the theory of beer tourism research, which involves marketing,geography, psychology etc.
[1]杨睿星.全球精酿啤酒创新市场最新报告[EB/OL].(2018-09-26)[2020-09-12].https://mp.weixin.qq.com/s/asdl1fwMibTNPKOSHwkB8g.
[2]亚洲精酿啤酒会议暨展览会.2019年中国国际精酿啤酒会议暨展览会展后报告[EB/OL].(2019-05-15)[2020-09-12].http://www.cbcechina.com/home/Review2019.
[3]MUNAR A M.Revealing the attractiveness of outrageous beer tourism[R].CLCS Working Paper Series.Copenhagen:Copenhagen Business School,2012.
[4]ROGERSON C M.Craft beer,tourism and local development in South Africa[M]//HALL C M,G?SSLING S.Food Tourism and Regional Development:Networks,Products and Trajectories.New York:Routledge,2016:244-258.
[5]ROGERSON C M,COLLINS K J E.Developing beer tourism in South Africa:International perspectives[J].African Journal of Hospitality,Tourism and Leisure,2015,4(1):1-15.
[6]师守祥.青岛国际啤酒节成功的启示[J].旅游学刊,2009,24(3):9-10.
[7]盛红,董玉明.青岛国际啤酒节的持续发展战略研究[J].海岸工程,1999(2):53-58.
[8]宗刚,赵晓东.啤酒节对主办城市的影响效益分析:慕尼黑啤酒节与青岛啤酒节的比较[J].旅游学刊,2013,28(5):72-79.
[9]张广海,刘佳.青岛国际啤酒节与旅游产业发展的关联互动研究[J].改革与战略,2008,24(7):121-124.
[10]吕华鲜,杨主泉.啤酒企业工业旅游开发初探:以桂林漓泉全生态之旅为例[J].江苏商论,2009(1):81-83.
[11]FLACK W.American microbreweries and neolocalism:"Ale-ing"for a sense of place[J].Journal of Cultural Geography,1997,16(2):37-53.
[12]SPRACKLEN K,LAURENCIC J,KENYON A.Mine’s a pint of bitter:Performativity,gender,class and representations of authenticity in real-ale tourism[J].Tourist Studies,2013,13(3):304-321.
[13]NIESTER J.Beer,tourism and regional identity:Relationships between beer and tourism in Yorkshire,England[D].Waterloo:University of Waterloo,2008.
[14]PLUMMER R,TELFER D,HASHIMOTO A,et al.Beer tourism in Canada along the Waterloo-Wellington ale trail[J].Tourism Management,2005,26(3):447-458.
[15]KRAFTCHICK J F,BYRD E T,CANZIANI B,et al.Understanding beer tourist motivation[J].Tourism Management Perspectives,2014,12:41-47.
[16]FRANCIONI J L.Beer tourism:A visitor and motivational profile for North Carolina craft breweries[D].Greensboro:University of North Carolina,2012.
[17]HARRISON B P.Virginia craft beer and winery visitors:An exploratory study of beverage visitor demographics and expenditures in the Commonwealth of Virginia[D].Washington:The George Washington University,2015.
[18]JABLONSKáJ,P?BI?T,TIM 81308áKC39G M.Beer tourism in Slovakia[C]//?trba L.GEOTOUR and IRSE 2013 conference proceedings.Ko?ice:Technical University of Ko?ice.2013:67-74.
[19]BRADLEY M J,MAPLES J,LEWIS A,et al.Beer tourism in Central Kentucky:Identifying on-site experience preferences for Kentucky brewery tourists[J].Journal of Gastronomy and Tourism,2017,2(3):153-161.
[20]GóMEZ-CORONA C,ESCALONA-BUENDíA H B,GARCíA M,et al.Craft vs.industrial:Habits,attitudes and motivations towards beer consumption in Mexico[J].Appetite,2016,96:358-367.
[21]CARVALHO N B,MINIM L A,NASCIMENTO M,et al.Characterization of the consumer market and motivations for the consumption of craft beer[J].British Food Journal,2018,120(2):378-391.
[22]BUJDOSóZ,SZUCS C.Beer tourism-from theory to practice[J].Academica Turistica,2012,5(1):103-111.
[23]SCHNELL S M,REESE J F.Microbreweries,place,and identity in the United States[M]//PATTERSON M,HOALST-PULLEN N.The Geography of Beer:Regions,Environment,and Societies.Dordrecht:Springer,2014:167-187.
[24]HOWLETT S.Bureaus and beer:Promoting brewery tourism in Colorado[D].Las Vegas:University of Nevada,2013.
[25]MURRAY A,KLINE C.Rural tourism and the craft beer experience:Factors influencing brand loyalty in rural North Carolina,USA[J].Journal of Sustainable Tourism,2015,23(8-9):1198-1216.
[26]TIMOTHY D J,AND BOYD S W.Tourism and Trails:Cultural,Ecological and Management Issues[M].Bristol:Channel View Publications,2014.
[27]PLUMMER R,TELFER D,HASHIMOTO A.The rise and fall of the Waterloo-Wellington ale trail:A study of collaboration within the tourism industry[J].Current Issues in Tourism,2006,9(3):191.
[28]PECHLANER H,RAICH F,FISCHER E.The role of tourism organizations in location management:the case of beer tourism in Bavaria[J].Tourism Review,2009,64(2):28-40.
[29]MANTHIOU A,LEE S,TANG L,et al.The experience economy approach to festival marketing:Vivid memory and attendee loyalty[J].Journal of Services Marketing,2014,28(1):22-35.
[30]PINE J,GILMORE J H.The Experience Economy:Work is Theatre&Every Business a Stage[M].Boston:Harvard Business Press,1999.
[31]PALMER A.Principles of Service Marketing[M].London:McGraw-Hill,2005.
[32]DEBIES-CARL J S.Beyond the local:Places,people,and brands in New England beer marketing[J].Journal of Cultural Geography,2019,36(1):78-110.
[33]SCHNELL S M,REESE J F.Microbreweries as tools of local identity[J].Journal of Cultural Geography,2003,21(1):45-69.
[34]TUAN Y F.Rootedness versus sense of place[J].Landscape,1980,24:3-8.
[35]WILSON T M.Drinking Cultures:Alcohol and Identity[M].Oxford:Berg Publishers,2005.
[36]FLETCHALL A M.Place-making through beer-drinking:A case study of Montana's craft breweries[J].Geographical Review,2016,106(4):539-566.
[37]DILLIVAN M K.Finding community at the bottom of a pint glass:An assessment of microbreweries'impacts on local communities[D].Muncie:Ball State University,2012.
[38]MEJLHOLM O,MARTENS M.Beer identity in Denmark[J].Food Quality and Preference,2006,17(1-2):108-115.
[39]VAN WESTERING J.Heritage and gastronomy:The pursuits of the‘new tourist’[J].International Journal of Heritage Studies,1999,5(2):75-81.
[40]EBERTS D.Neolocalism and the branding and marketing of place by Canadian microbreweries[M]//PATTERSON M,HOALST-PULLEN N.The Geography of Beer:Regions,Environment,and Societies.Dordrecht:Springer,2014:189-199.
[41]VACL J.The impact of microbreweries on travel in the Czech Republic[J].Kvasny Prumysl,2018,64(2):76-87.
[42]DUNN A,KREGOR G.Making love in a canoe no longer?Tourism and the emergence of the craft beer movement in California[C]//Tourism and Hospitality in the Contemporary World:Trends,Changes and Complexity.Brisbane,2014:190-198.
[43]ALONSO A D,SAKELLARIOS N,BRESSAN A.Stakeholders and craft beer tourism development[J].Tourism Analysis,2017,22(1):45-58.
[44]DUNN A,WICKHAM M.Craft brewery tourism best-practices:A research agenda[J].Annals of Tourism Research,2016,56(6):140-142.
[45]孟宝,郭五林,尹奇凤,等.国内酒文化旅游研究现状分析及展望[J].酿酒科技,2014(11):104-110.
[46]JAN CONWAY.Global Beer Industry-Statistics&Facts[EB/OL].(2018-08-23)[2020-09-12].https://www.statista.com/topics/1654/beer-production-and-distribution/.
基本信息:
DOI:10.16069/j.cnki.51-1610/g4.2021.03.011
中图分类号:F591;F416.82
引用信息:
[1]卫鑫迪,唐顺英.国外啤酒旅游研究进展[J].乐山师范学院学报,2021,36(03):73-81.DOI:10.16069/j.cnki.51-1610/g4.2021.03.011.
基金信息: