乐山师范学院学报

文章在全面分析基础上,认为:全域旅游系统以景观全域化、产品创新化、产业融合化、市场多元化、游客全民化、服务全程化和管理全面化为特征;构建了全域发展的动力系统:全域旅游发展的原动力是大众旅游时代旅游消费和旅游需求升级,驱动力是"创新、协调、绿色、开放、共享"的旅游发展理念,诱导力是分享经济,助推力是旅游基础设施的完善。在此基础上,提出树立全域旅游发展理念,整合资源、共建品牌,创立"政府主导、企业主体、全民参与"的旅游方式,推进"双+双创"、促进产业融合发展,创新体制机制等全域旅游发展的实现路径。

Based on the comp r ehensive analysis,this article puts forward that the popularized tourism system characterized by landscape popularization,product innovation,industrial integration,market diversification,socialization,whole course services and comprehensive management;Meanwhile,the driving system of the region-based tourism has been built up. The motive power of the region-based tourism is tourism consumption and the upgrade of tourism demand in the era of mass tourism. The driving force is the concept of tourism growth,which is "innovation,coordination,green,open and sharing."Additionally,the induced force is sharing economy while the boosting force is the improvement of tourism infrastructures. Based on the above analysis,this paper discusses that region-based tourism should set up the developing concept,integrate the resources and build up a unified brand. Moreover,the way of tourism like "government leading,taking the enterprise as the main body,and all-people participation "should also be created. The improvement of "Double plus Double Innovation ",the growth of industry integration and the development of innovation system and mechanism are all should be included as paths to speed up the growth of region-based tourism.